Selected Letters from Bruce Barton MSS., State Historical Society of Wisconsin, John W. Davis MSS., Yale University.
John W. Davis Papers, Yale University, Series V, Box
Remember that the human equation is always of the utmost importance, and never more so than in a political campaign. Publicity can outline and drive home the features of a political policy. Mass meetings arouse the enthusiasm of crowds. But most people are accustomed to read two sides of publicity, and the crowd enthusiasm sometimes wanes when the crowd has dispersed and the Republican woan next door is arguing against your Democratic speakers. It is then that the Democratic Woman, understanding rally the principles of Democracy, and speaking with all the fervour that is in her soul, can finish the work the speakers and publicists began.
79-80 Hints for speakers.
1. "Be Brief!"
2. "Forget yourself while you are on the platform, and think only that you are an advocate of your party and of the candidacy of John W. Davis." Pay attention to audience reaction.
3."Decide what is the proper balance between destructive and constructive argument for your special audiennce."
4. Work in harmony with local workers.
File "Campaign strategy Memoranda,"
Some Points to Consider in Making Plan of Battle, " [anonymous] suggests
1. Personal Bryan and Davis Clubs to ensure control of sates -- Democratic National Committee not having the control n practice they're delegated in theory. p. 1
2. Need traveling companion for National chairman and woman, so fewer people wanting to talk-to them go away dissapointed, p.2
3. "Our chief asset in this campaign, not minifying [sic] other great assets, is the personality of our candidates. Their personalities must be gotten to the people, all the people is physically (p.3) impossible for them to be heard or seen by all or even a large per cent of all - much less may all have an opportunity to shake their hands or even 'touch the hem of his garment .' " Suggestion a "forerunner" to get all workers and prospective workers from 100-150 miles away together, give candidates opportunity to meet with them "so that they may each back to their respective communities zealous to the point of fanatical ardor for the candidates, if not for the party or the cause."
4. Westerners haven't seen an Eastern candidate "They almost expect to be neglected." Suggestion "As many speeches as practicable -- genera11y only fiftteen or twenty minutes -- and appearances from the candidates private car and as often as may be, one to three minutes speeches from the car.
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